LAS VEGAS (AP) 鈥� Sportsbook operators anticipated this year’s would set betting records because the major elements were aligned.
The world’s most popular sporting event is being played in North America, so U.S. audiences can see the games live while the sun is out or in the early evening. The U.S. also has a team that may be its most talented in history.
And then the U.S. went out and won its first two matches to .
鈥淚 think it has exceeded our expectations,鈥� said Mark Bickerdike, Caesars Sportsbook’s head of soccer trading, said of the money being bet.
DraftKings Sportsbook director Johnny Avello said the wagering on the 48-team World Cup, which opened the knockout stage on Sunday, is putting itself in the same company as the always popular NCAA Tournament in college basketball.
鈥淚t could be the biggest event of the year when it’s all said and done,鈥� Avello said. 鈥淢arch Madness takes place over the course of three weeks, and it rakes quite a bit of money. This is getting there.
鈥淚t blows the Super Bowl away. One game, one day. This thing here is way bigger than that.鈥�
Christian Cipollini, BetMGM Sportsbook’s trading manager, said the enormous interest in the U.S. team has only grown. The Americans of the tournament on Wednesday night against Bosnia-Herzegovina in Santa Clara, California.
鈥淚 expect that to be BetMGM’s most bet-on soccer game of all time,鈥� Cipollini said. 鈥淚n this World Cup, all three of our most bet-on games have been the three USA games. This game is leading up to be a perfect storm where the USA looks very good. There’s a lot of hype around the team.鈥�
France and Argentina on a collision course?
The three sportsbooks list Kylian Mbapp茅-led France as the favorite to win it all, with Lionel Messi and defending champion Argentina not far behind. They are on opposite sides of the bracket, so if they face each other, it would be in the final, a rematch of four years ago.
At BetMGM, 15.3% of tickets have been on France, the most of any country, and it has received 20.4% of the money. That is slightly below Spain, which has taken in 20.5% of the handle, much if not most of it before the tournament.
Longtime handicapper Bruce Marshall cautioned against assuming France and Argentina would meet in the final.
鈥淚 could see seven or eight teams winning this thing,鈥� Marshall said. 鈥淪o any favorite at this stage, I don’t know that there’s great value there.鈥�
Bettors look for long shots
Americans like a good underdog story, and wagers are coming in on some teams with exceptionally long odds.
鈥淏ettors like to take a shot for a small amount of money and put it on those teams,鈥� Avello said. 鈥淥f course, that risk is high for us because it doesn’t take much. A $5 bet on Congo, it’s $5,000 (in a payout). You take quite a few of those and the liability gets up pretty high on them.鈥�
Marshall said it would make sense to take a look at Colombia (33-1 at BetMGM) or Switzerland (66-1) as teams with great value.
鈥淐olombia looks really dangerous, and they’re getting a lot of support,鈥� Marshall said. 鈥淭hey played their first couple of games in Mexico, which were like home games for them.
鈥淭he one nobody’s talking about is Switzerland, and they’re one of these teams that remind me a of a club side. I say that in positive terms because they’re very familiar with one another. A lot of these World Cup teams are sort of thrown together and haven’t played much with each other. Switzerland’s got guys who’ve played, 80, 100 games together.鈥�
Sportsbooks aren’t necessarily hoping for a US win
Should the Americans pull off the nearly unthinkable and win the World Cup, the sportsbooks would be feeling financial pain.
The U.S. has gone from a 50-1 long shot to 25-1 at BetMGM, and the Americans are 30-1 at Caesars and 33-1 at DraftKings.
鈥淚f the U.S. would鈥檝e limped into the knockout round, our liability probably wouldn鈥檛 be as high as it is,鈥� Cipollini said. 鈥淏ut the fact that they鈥檝e looked good, there鈥檚 a lot of people that are, 鈥楾hey do have a chance.鈥� It鈥檚 on home soil. It鈥檚 easy to talk yourself into something we all kind of want to happen.鈥�
鈥楾he Simpsons鈥� drives some betting
A 1997 episode of 鈥淭he Simpsons鈥� featuring a match between Mexico and Portugal is causing some fans to believe the long-running TV show forecast that meeting in this year鈥檚 World Cup.
That鈥檚 not the case. Neither the World Cup nor the year 2026 were mentioned.
But those details apparently doesn鈥檛 matter to some bettors, causing a notable uptick in wagering on that matchup taking place.
鈥淲e have got a liability on that,鈥� Bickerdike said.
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